They can be enjoyed immediately with little prompting, and with even 30 seconds of gameplay, a user can feel a sense of accomplishment. These are titles that require basically a tap to either control a character or provide in-game income. These games seek to redefine simplicity when it comes to game design and gets you playing with literally just a tap of your screen.Įven if you haven’t heard of hyper-casual games, you’ve probably already played one. Hyper-casual games look to bypass any need for even an initial acclimation period and get users immediately playing. When gamers are looking to play these titles in times measured in single minutes and not hours, any gap in gameplay can be detrimental to the experience. (6) Hyper-Casual Games are the Next Big WaveĬasual games are a great pick up and play experience, but they still require tutorials and downtime. Interestingly, Dentists make up the lowest percentage of gamers. According to Earnest, 87% of gamers surveyed make more than $42,000 a year.ĭetailed statistics on gamer income: Income BracketĪdditionally, 81% of gamers have an associate degree or higher. There’s a reason you see so many ads for casual games, too. Of the people surveyed by Earnest, 17.1% of males identified as gamers, while only 5.5% of females did. (4) More Men Than Women Identify as “Gamers”ĭespite statistics showing that the population of people who play games is about evenly split between men and women, men are more likely to identify as gamers. Furthermore, the average age for gamers is 34 for women and 32 for men. If we define a gamer as someone who plays games regularly agnostic of the device, the gamer population is close to a 1:1 ratio of men and women. When you think of gamers, you probably think of male teenagers playing first-person adventure games on PC or console. The next most-popular genre is casual puzzlers, which make up 21% of all mobile games downloaded. These games offer intuitive controls with short levels that are great for bite-sized gaming experiences. (2) Casual Arcade Games Are by Far the Most Popular Genre of Mobile GameĬasual arcade games make up 47% of the titles downloaded on mobile. This means that this year mobile gaming will take in more than five times the amount it did in 2013, and this is primarily driven by casual gaming. The mobile gaming market is on track to surpass $100 billion in revenue in 2020. According to analytics firm AppAnnie, mobile gaming saw 25% more spend than every other segment of the market combined. (1) Casual Gaming Isn’t So Casual AnymoreĪs a genre, casual gaming has exploded in the last decade. In fact, the free-to-play model was so lucrative that some mainstream game developers have adopted it with great success. Some can be bought with a single-time purchase, but most follow the free-to-play format, which the genre pioneered. There’s no better way to facilitate these than to put them on mobile where people have instant access at all times to play for a few minutes.Ĭasual games also differ from mainstream games with their monetization model. These games are meant to be played in bite-sized pieces. Though the genre got its start in the 1990s on PC, smartphones are the perfect delivery system for a casual experience. Casual games can take the form of match-three games, or click games that reward players for merely tapping on a target with their finger or mouse pointer.īy and large, most mobile games are considered casual games. This simplicity extends to the user interface and controls and often takes the form of classic games that most people are already familiar with. However, many in the industry can agree that there are several hallmarks that separate casual game design from traditional video game development.Ĭasual games strive for simple, easy-to-understand gameplay. There’s no strict definition of “casual gaming” versus “core” (or “hardcore”) gaming. Even if you’re a casual gaming maven, you probably don’t know just how much casual gaming has changed the industry landscape. These bite-sized titles have become ubiquitous with smartphones and make up the majority of video gaming revenue. Odds are, even if you haven’t heard the term “casual game,” you’ve played one.
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